What Is Affiliate Marketing?
Affiliate marketing is when an online retailer pays you a commission for traffic or sales generated from your referrals.
It’s essentially classic advertising in a less intrusive way. Rather than promoting a product on your website with visual advertisements, like this:

You simply embed the product link in your content, like this:

In the image above, the affiliate partner is Bluehost, a company that offers self-hosting services for websites.
So does that mean you can create a website, toss in a bunch of affiliate links, and watch the affiliate commissions roll in? Not quite, but we’ll get to that.
For now, you simply need to know the basics with how affiliate marketing works:
- You recommend a product or service to your followers through your website, blog, or email list.
- Your followers purchase the product or service using your affiliate link.
- You get paid a commission for the sales made using your affiliate link.
Let’s break down this process into more detail to make sure you know exactly how to make a successful affiliate marketing strategy.
But first, let’s quickly look at 2 things you need before starting out with affiliate marketing.
What You Need to Start Affiliate Marketing
There are 2 things you need to get started with affiliate marketing:
- Create a website or blog in your niche
- Choose affiliate products to promote
Let’s look at each of these in a bit more detail:
1. Create a Website or Blog for Your Niche
To make money with affiliate marketing, the first thing you need is a website.
When it comes to building your website, you have tons of options. But we highly recommend using WordPress.
With WordPress, anyone can quickly build a professional-looking website in minutes.
Plies, WordPress has more tools to help their sites perform at a higher level than other website builders. That means more functionality across your site and a better user experience (UX) for your visitors.